Pungo's Identity
I had been hesitant for so long, but I knew it was time
At the start of 2024, I had Pungo embrace an identity we avoided for so long.
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Even before putting it in writing, we were already on our way to becoming the go-to partner for data excellence powering disruptors in "boring" industries.
What do I mean by "boring?" I'm talking about operationally complex, mature sectors that, if you explained the nuances to the average person, there's a good chance you'd be met with a blank stare.
No offense intended! I don't actually find them boring; I see immense opportunity. Industries like utilities, manufacturing, and logistics are the backbone of our economy… and comprise the largest share of Pungo's portfolio.
As I've reflected on why this unexpected match has worked for us, it boils down to our three distinct advantages:
- Data Quality: Garbage in, garbage out. We get involved early by 1) laying out a master tracking plan to map out all data dependencies in a single source of truth and 2) setting up data capture with robust validation/testing practices.
- Historical Trends: "Boring" industries are sitting on heaps of data to identify historical market movements, seasonality patterns, and other fascinating trends. Clients win big when we can quickly provide data-backed insights to demonstrate domain expertise.
- Semantic Clarity: Decades of industry jargon can hinder data literacy within teams, as unintuitive terms are adopted without context. We push for modern data practices that emphasize clear and consistent language to bridge this gap.
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There you have it! If you know of any team with a data bottleneck in a "boring" industry, send them our way.
Pungo launches your event tracking, data management, and customer insights function to transform data into a growth multiplier.
Stay tuned for more insights on how we're applying analytics for disruptors in operationally complex, mature industries.